Stuttgart - On self-confidence, it can not miss Apple's biggest competitor. The Radio City Music Hall in Manhattan has chosen the Korean company Samsung that on Thursday its new smartphone(Star S7589) Galaxy S 4 present, with which he wants the former leader to snatch more selling shares. Samsung first launched its newest top product first in the United States, not in Europe or Asia.
The Koreans understand now almost as good as the Apple cult brand to attract the attention of new products in coming. A popular video on the Internet is called "one of the most amazing product launches since the invention of color television." The screen is again larger than the previous model. The rumor on the internet but most of all revolves around the alleged possibility provided solely by the movement of the eyes of a page on the screen weiterzuscrollen. Samsung has filed a corresponding patent in February. One reached the leaked rumors: The long decried as imitators Koreans make an innovation attention.
The Galaxy S is Samsung's latest trump 4
With the launch of the Galaxy S 4 - JIAYU G2 dual core, the bitter rivalry with Apple goes into the next round. Apple takes Samsung for years as a plagiarist and joins a patent lawsuit to the other. The result is just a brief point victory for Californians. Last summer, a jury sentenced in San Francisco, the Koreans because of a series of patent infringement to a billion dollars in damages. But shortly after a judge reduced the amount to almost half - which in turn accounted Samsung as a victory. Apple has not been able to enforce a ban on the sale of Samsung products.
The two companies, which bite each other bitterly for years. could not be more different. Apple has been by its founder, Steve Jobs, who died in 2011, entirely focussed on innovative electronic products. The Californian company should - according to Jobs - not cling to models or market studies, but most consumer needs a corner ahead.
Samsung (ThL V12)on the other hand comes from a very different tradition. The Mega Group, in addition to electronics also sells home appliances, production machinery, machine tools, chemicals and insurance companies, and operates through a subsidiary even amusement parks and zoos is one of those chaebol mentioned, consolidated conglomerates that have catapulted the former developing country Korea to modernity. But the electronics division was last year some 150 billion euros. Apple was around 120 billion euros.
A fight with no holds barred
With what's going on sometimes hardball Samsung demonstrated by the fact that the company 2007 led to a massive corruption scandal. For years the company had bribed Korean politician with millions. The former Samsung boss Lee Kun-Hee was sentenced to three years' imprisonment, but immediately pardoned by the president. Lee Kun-Hee drives his employees to be tireless innovation. You should put out their wives and children everything to the test, this is his credo. The giant company itself, however, led by the traditional patriarchal rules of Korean society. After a bitter family feud between brothers since December 2012 Lee Kun-Hee's youngest son Lee Jay-Yong is at the head of the company - although the Crown Prince had previously collected no special laurels.
The Koreans watch the markets systematically respond quickly - and score with sheer mass. Thanks to 34 research centers in countries such as Russia, Great Britain, India, Japan, Israel and China, as well as in the U.S. Silicon Valley Samsung is now everywhere, where global trends are set. 60 000 people are employed solely for research.
Samsung can cover in its electronics division a much wider range of products than Apple. Currently, the Koreans are trying example itself as a leader in the field of Internet-enabled TVs to establish. Another advantage over U.S. competitors is the fact that Samsung produces electronic components themselves. Despite all the legal battles over patents Samsung is still one of Apple's key suppliers. The Koreans are therefore currently the only competitor to be feared before the former top dog Apple really.
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