Would it be a business suicide that Cupertino will increase the price of its flagship product ? Experience tells us no, because many users would still be willing to pay more
From the very moment of its existence Apple decided it would be a company to everyone. That has always been their philosophy , their brand, the rationale of products which , although desired by all , only a few can afford. An essence chosen by Steve Jobs and Steve Wozniak when they devised the first personal computer and through which Apple became long ago in a gold mine because of its efforts to sell difference , a concept in Cupertino seems to be seared and has marked the company a path of thought that has ever deviate .
In a market where the price trend is falling and where competition in the sector is more than evident, why should Apple choose to increase once again , the amount of the iPhone(iphone 4 cases) as some rumors suggest ? It is possible that if we did this same question to a director of the company you answered so soon how are you two words : " Think Different ."
As noted by a report published this week by " Business Insider " strategy CEO of Apple, Tim Cook , facing the commercialization of the next iPhone in June would increase by $ 100 for the price of the terminal. As the publication says , " Apple is thinking different " ( Apple is thinking different) and also - remember " Business Insider " - Apple executives are more than aware of the power they wield in certain users , more than willing to loosen the purse exchange for having in his hands the jewel of the company.
Earlier this month, an internal presentation of Apple who had access to various media showed how the Cupertino know they are not making what the bulk of the users claimed. According to the report , potential customers looking for the perfect " smartphone " is two basic premises : that your screen is more than four inches and the price does not exceed $ 300.
Apple obviously knowingly ignores market trends and chooses to go against because, despite everything , still get benefits. Paradoxical ? ? Not at all because it is true that the technical characteristics and the price does not fit with what is offered by other brands , so is that Apple knows that the iPhone has something that all crave : it is considered a luxury .
"It is not about selling more"
Meet market requirements of the report would mean for Apple betraying principles that the company has always defended tooth and nail , even when the criticism of his policies became increasingly harsh. Simplicity and difference are , for the Cupertino , above anything and these are undoubtedly two of the ingredients that Apple have provided an undeniable aura of exclusivity by the customer would pay even though the price will increase.
Precisely this idea some time defended Ken Segall , creator of the successful campaign " Think Different " during an exclusive interview with ABC newspaper in which respect to battle Apple - Samsung said the following: " Apple has never wanted to be such as Samsung , while they focus on selling to everyone , we want to be different . Samsung wants to reach , make products for any profile . That's not the idea of Apple, which is to sell an experience and values . In fact , he said , if Apple does not sell as much as Samsung is because you've never tried, because it is not in his philosophy . It is not to sell more , but to make the best product. Samsung can never be like Apple . "
Many want an iPhone
A recent study published by analyst firm Piper Jaffrays said recently that teenagers prefer to have an iPhone over any other terminal. According to the report , 61% of young Americans have bought an iPhone and would be interested in purchasing an iWatch if Apple decides to launch it. The same goes for tablets , on which the study found that 60 % of teenagers have an iPad while 66 % of those who do not own any tablet have thought about getting a version of Apple in the future.
Maybe this trend theory that human beings always crave what you can not afford it is, but the fact is that , despite the increasing penetration of Android on the market , there are few who would choose to have a terminal iOS if your pocketbook will allow . Another interesting study published last year by MapBox concluded , after analyzing 280 million " tweets " that Apple terminal is used in the most populated areas of the city centers while Android is more popular in suburban areas.
Long lines to have an iPhone
Apple When she released the first iPhone, the furor among users of Cupertino reached unexpected levels . The long lines at Apple outlets around the world, or the anxiety of many users for being photographed with the phone in his hands illustrated television news and newspaper pages , as always , eco ' are fan phenomenon " that Apple among its users. Is the line of eager would be reduced if the terminal rise $ 100 ?
Perhaps one of the most obvious signs that the path of differentiation chosen by Apple is successful in your case is the example of the iPhone 5C(iphone 5c cover) or what is the same , the output of the company by offering a middle way lower quality product at a slightly lower price.
The truth is that if the terminal has not found its place in the market - there for whom technology has brought disappointment 2013 - has been, among other things , by the fact of having disappointed those who expected the iPhone as a " lowcost " and all I found was a little cheaper but not suitable for all audiences version . Rumors of price increases confirmed the iPhone 6, the company would emphasize once again , which has always been his only way of looking at the market. Not everyone can have an iPhone.
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