Identikit of iPhone users and those who prefer Android

American investigation to trace the profile of the average user who uses iOS or Android ends up revealing unexpected data : it starts on income and computer skills , to end alcohol

 

Have you ever asked you what is the identikit of the user of iPhone and Android smartphone ?

No?

To me it often . When you are underground or in the mail queue , in those rare cases where people do not have the phone in hand , after a brief and very personal profile of the subject , I wonder if it's a type from the iPhone or Samsung / LG / Sony (or Blackberry or Nokia / Windows Phone). Of course, I rely more on stereotypes , prejudices and personal stationary of various types.

Now, however, this play comes to the rescue my research that , although made ​​only on the U.S. population , can be very useful . There is this research institute - Civic Science - specializing in the study of the profile of the consumers - which conducted a survey on its database consisting of 27 million people in the United States to draw an identikit of its kind that uses iOS(cute iphone 5c cases) and the average that uses Android. The base of the research is to see who owns the deviation of the two operating systems of smartphones compared to the average of the population and analyze the indexes of the most significant concentrations ( under and over -weight ) .

For example : if it is true that the American population is made up of 49 % male and 51 % female , the fact that owners of Android smartphones is composed of 56 % by males ( 44 % women ) there says that the people of Android has an over weight men by 14% (ratio between 56 and 49).

 

Ok , let's start .

Who uses the iPhone is more educated ( over -weight by 27% compared to the average of the U.S. population and PhD graduates and under- weight of 33% of the graduates , while the deviations of Androidiani are more limited) on average richer (high concentration on a household income of more than 100 thousand dollars and more than 125 thousand , while those who use Android has a profile close to the average of the U.S. population ) .

There are significant differences in terms of age, but there are interesting distinctions with regard to the profession : Android makes the people work in the field of technical-specialist - technical -medical ( over -weight of 50%) while the iPhone(hello kitty iphone 4 case) owners are more professionals, managers and sales people . Both have a weight less than the average of workers and retirees. Most are aware of the technology Androidiani ( ov 35% vs . 22% of iOS users) , both have eliminated the fixed telephone line, while the more addicted to apps and digital services are clearly the iPhoners ( ov 67% vs . 39 % of Android users) .

So the Androidiani are generally the most hard-core technology and less well-off , while the people 's iOS has a higher income , higher education and technology enthusiasts would say that the most enthusiastic, but more like consumers ' producers ' .

This tells us a few things from the commercial point of view : first , that where there is iPhone running the money , and second, that iOS has a customer base of more value and loyalty .

Ah , the last notation of color (read LOL ) that do not believe has great statistical value , but only the result of a random intersection of data: Androidiani Americans are fond of alcoholic beverages ( 33 % concentration compared to the average of the U.S. population ) .