M-commerce, 40% comes from tablet

BI Intelligence Report: it is estimated that online shopping will account for 15% of e-commerce by the end of 2013. The strategies of the big brands in the success

Mobile commerce is growing at a dizzying pace, driven by the spread of smartphones and tablets(cube u30gt2 quad core), new marketing strategies of the brand and the weight of users getting younger. These trends highlighted in a new study of BI Intelligence which emphasizes in particular the advent of Mobile merchandising, the art of selling products to people who did not know you want to: in this context are placed catalogs and mobile coupons.

The growth of the sector is confirmed by the latest comScore data: if at the end of 2010, the m-commerce accounted for only 3% of e-commerce, in late 2012 the proportion had risen to 11%. It is a cost of $ 18.6 billion by consumers, excluding the travel industry, which comScore estimated separately. Thanks to a new ecosystem of applications for shopping, spending on retail purchases generated by mobile devices could rise to 15% of total e-commerce by the end of 2013.

The first factor of growth in the sector is BI Intelligence for the achievement of a critical mass of mobile consumers: the proliferation of Android and iOS devices, especially tablets(Ramos W30HD), have created new habits of use of mobile platforms, such as shopping "living room ". Today, 54% of adults in the United States owns a smartphone and 25% have a tablet. Within about three years, the number of tablet alone will exceed that of the PC. By 2016, will be sold around the world 450 million tablets per year.

The statistics already show that a high percentage of mobile traffic to the websites of e-commerce comes from computer-slate: with a penetration rate of 25%, note BI Intelligence, tablets(Ramos W41 Quad Core) represent more than 40% of mobile traffic to the sites for online shopping.

Other towing the growth of mobile commerce is the contribution of the big brands that are experimenting with new tools mobile merchandising coupons or discount vouchers furniture have proven very effective in large stores and brands to increase inputs in their stores Physical and are also a great way to collect data on purchases offline and close the circle between offline access on mobile phone and visit in the purchasing process. The mobile coupons are also convincing to be present on moving large manufacturers and retailers of consumer goods that were previously absent. For 2014, the number of users of Mobile coupons will come to 53.2 million a year, provides BI Intelligence. The redemption rate of mobile coupons (about 10%) is much higher than printed on paper (1%).

Even the new demographic characteristics of e-commerce pulling the mobile business: for almost 50% of young people (aged 12-17 years) who own a smartphone this device is the primary means of access to the Internet. Thus, for younger consumers and mobile commerce purchase via smartphones and tablets will become a habit more than a novelty, a familiar gesture and family.