comScore : HTC loses ground in the U.S., despite the renewed marketing campaign

 

The marketing campaign fielded by the Taiwanese manufacturer in the third quarter does not seem to have had the desired results in the important U.S. market. According to figures released recently by comScore , the market share of HTC(htc one cases) in the United States has thinned in the months of August , September and October , from 8% to 6.7 % . HTC is the only "big " on to record a reduction of more than 1% market share , while Apple , Samsung and , to a lesser extent , even Motorola have managed to improve its position in the observation period.

 

HTC in August announced a major revamp with regard to marketing initiatives , formalizing all the details of the collaboration with the famous American actor Robert Downey Jr. appeared shortly after the first ads of the campaign HTC Change- disseminated through social channels HTC - aimed not only at promoting the products of Taiwan , but also to improve the perception of the brand. The efforts put in by HTC(3d iphone 4 cases) have appeared rather obvious, but for the moment are not able to leave a significant mark in terms of sales.

Of course, the non- renewal processes can have harmful effect in the space of a few months. The fact that HTC has actually started to make a change to the policies of marketing and communications is an obvious fact and , in some respects , even more important than the results achieved in the short term . HTC, beyond the recent decline in sales remains in the top five most important smartphone manufacturers operating in the U.S., reaching only a short detachment with LG and Motorola .

To use a cinematic metaphor , HTC(top iphone 5 cases) may be considered at the time , a little ' as the most well-known of Robert Downey Jr., an Iron Man, like the one at the beginning, put a strain on competition that is getting tighter and stuck on several fronts (see recent controversy in relation to patents with Nokia ) . The Iron Man fans know how they always end his films and those of HTC should know that HTC is not a company that gives up easily. For even more marked signs of recovery will have to wait for the first quarter of 2014 , which should bring with him , among other things, the renewal of the series One with the arrival of the new top of the range .